YouTube Brand Presence: Skate Shoe Edition
The metrics below are aggregated at the channel level, summarizing the total views, likes, and comments from all of the brand's videos.
All data was collected between August 2023 and September 2025. No videos before or after this were included in this study.
This is a first draft. Some numbers may be off.
Brands Analyzed
- Vans
- Nike SB
- Adidas
- NB Numeric
- Lakai
- Emerica
- Etnies
- éS
- Cariuma
- Globe
- DC
- ASICS
Part I: Raw Engagement
Raw totals show which brands generate the largest absolute volume of interaction, providing a clear picture of market presence and scale.
But size alone can be misleading. Part II looks at how well each brand turns attention into engagement regardless of audience size.
Engagement Leaders
Nike SB: A Few Breakout Videos
Among 64 uploads, just 7 videos drove 59% of all Nike views. Stand-out videos like Yuto in Tokyo carried the channel into first place.
59/41 split illustrates the unequal concentration of attention.
Lowest Engagement
ASICS: Off-Channel Reliance
ASICS's channel is relatively new and they rely on other channels publishing their videos. Thrasher published their well received video Shay Sandifords “Night in the Life”.
Part II: Engagement Per 10,000 Views
Looking at likes, comments, and engagements per 10,000 views shows how well brands convert attention into active engagement.
Who Converts Attention into Engagement Best?
Engagements per 10K views
Likes per 10K views
Comments per 10K views
éS — Leading in Likes via Short-Form Videos
Heavy use of YouTube Shorts, like éS | Aimu | Primitive Park pairs a visceral reaction with a nearly effortless double-tap like.
Lakai — Leading in Comments via Long-Form Videos
Lakai’s new team as well as their longer, high-production videos (e.g., Lakai in Tokyo) foster a deeper connection with the audience.
Who Struggles to Convert Attention into Engagement?
Fewest Engagements per 10K views
Fewest Likes per 10K views
Fewest Comments per 10K views
Vans — Is a Broad Content Strategy Diluting Engagement?
A broad lifestyle feed (skate/snow/surf/music) may dilute per-video engagement.
Part III: All Rankings
Sorted leaderboards for all brands across posts, views, likes, and comments.
Raw Numbers Full Charts
Who posted the most?
Who got the most views?
Who got the most likes?
Who got the most comments?
Vans leads in content volume, while Nike SB dominates overall attention and engagement.